WordPress / WooCommerce / Gravity Forms / custom plugin platform
Custom WooCommerce operations platform with workflow plugins, documents, scheduling and automation
Designed and developed a suite of private WordPress/WooCommerce plugins that turned
a standard ecommerce stack into an operations platform: order workflows, Gravity Forms
data, external system sync, PDF documents, SMS/email messaging, scheduling, fulfillment,
SSO-style account flows, partner campaigns and review automation.
Problem
The business needed service-specific checkout journeys, operational controls and downstream automation without rebuilding the entire platform.
My role
Built custom plugin architecture, REST/AJAX handlers, WooCommerce status logic, Gravity Forms bridges, API clients, cron jobs, admin tooling and deployment-safe changes.
Operations layer
Connected orders, form entries, user profiles, documents, pharmacy-style fulfillment, slot selection, tracking, reminders, coupons and review queues.
Client value
Less manual admin, safer service-specific flows, clearer staff actions, better recovery from abandoned steps and more predictable customer communication.
Clinical-style workflowExternal system sync, case assignment, order status updates, tracking numbers, metadata writes and operational audit notes.
Documents and PDFsPrescription-style documents, referral letters, labels, pharmacy paperwork, certificates and bulk print runs generated from order/form data.
Identity and profilesSSO-style registration/login, OTP verification, profile completion prompts, eligibility checks and marketing audience sync.
Scheduling and recoverySlot capacity rules, patient-facing slot selection, change links, reminder emails, stale order detection and rebooking coupons.
Messaging and fulfillmentSMS reminders, follow-ups, bulk/manual sends, delivery tracking, postcode/channel routing and order lifecycle automation.
Growth and service productsPartner attribution, delayed review requests, campaign tracking, custom coupons and service-specific guided purchase flows.
WordPress
WooCommerce
Custom plugins
Gravity Forms
REST/AJAX
Cron
PDF
SMS/email
Scheduling
Fulfillment
Read the full WooCommerce case study